Samples of the Marketing Promotions I art directed, wrote copy for, and scheduled as a Marketing Coordinator for Concord Road, Jillibean Soup, Echo Park Paper, Carta Bella Paper, and www.jengallacher.com.
Instagram Engagement Giveaway
To build our engagement and increase our followers we offered a special giveaway to people who followed us on our Instagram account. I photographed the prize, wrote the marketing copy, and scheduled the email and social media posts.
Win It Before You Buy It Promotion
Coordinated with graphic designer to create the email, wrote the marketing text, reviewed and edited final sample.
One Buck Wednesday Ecommerce Promotion
Managed graphic designer in designing email. Wrote marketing copy. Edited final sample. Scheduled email with email specialist.
B2B Yearly Product Launch Email
Coordinated with graphic designer to design the email. Wrote marketing text. Selected and provided images for sections of the email. Wrote marketing copy. Scheduled email with email specialist.
Consumer Newsletter Sample
Art directed newsletter design with graphic designer. Provided all images for the newsletter. Wrote marketing copy. Edited and reviewed final design. Provided links and scheduled email with email specialist.
Instagram Winner Promotion
Designed initial contest graphics and follow-up contest graphics with the assistance of the in-house graphic designer. Provided partner images. Wrote marketing text. Scheduled and managed Instagram contest. Notified winner.
Instagram Win It Before You Can Buy It Promotion
To increase engagement, I coordinated and planned this contest with the in-house graphic designer. Provided images and marketing copy. Edited final sample. Scheduled and managed giveaway contest.
Ebook Launch Promotional Email
Designed to inform customers about our products, we designed Ebooks featuring our latest paper crafting products. I designed this email for our stores to help them sell more of our products. Art directed email design. Provided images. Wrote marketing copy. Edited final email. And coordinated email with email specialist.
Blog Launch Promotion
As part of our social media launch, I art directed this email image including writing the marketing copy, editing the final image, and coordinating the email with the email marketing specialist.
Cross Brand Promotional Email
To advertise the launch of a product coordination with a die cut company, I wrote the marketing copy for this email. I also edited the design and text for final approval.
Facebook Engagement Promotion
To encourage customers to both purchase products and to share their final design work, we designed a monthly project challenge. In coordination with the in-house graphic designer, I art directed this email. I also wrote the marketing copy and proofread the final piece. This ad was sent via email and shared on our blog and Facebook page.
Facebook Banner Promotion
Art directed in-house designer to update our monthly Facebook banners reflecting our latest product launches. Removed and updated new banners and brand avatar monthly.
Online Community Event Promotion
Hosted an online event to celebrate National Scrapbooking Day. I coordinated and planned the event, hosted the challenges, and art directed this promotional ad. The ad was shared via email and through our various social media channels.
New Product Launch Press Release
Example of the marketing copy I wrote for our new product launches. These press releases were sent to magazines with ad copy they could copy and paste into their partner promotion updates.
Subscription Box Promotional Image
Designed to reveal our monthly subscription box contents. I photographed the image, wrote the marketing copy, art directed the image, and scheduled the email with the email marketing specialist.
"Give Back" Social Media Engagement Promotion
The Give Back campaign was designed by the company's founder to encourage kindness within the community. To create a sense of community and to encourage others to engage in being kind to others, we designed an entire campaign including a checklist, challenges with prizes, and monthly inspirational quotes like this one that could be shared via Instagram or Pinterest.
Subscription Box "Now Shipping" Promotion
To encourage FOMO among non-subscribers and to notify our subscribers that current subscriptions were shipping, I art directed this email image. I also styled and photographed the image, proofread the image, and shared it with our email marketing specialist and on our various social media channels.
Social Media Engagement Promotion
I researched and provided several inspirational home decor and design quotes for our in-house graphic designer. I art directed the style of the quotes to ensure it was on-brand. I then scheduled these images on our social media channels and encouraged our followers to pin and share the image.
Sales Promotion
Scheduled our yearly sales promotion. Edited and proofread images. Scheduled email and shared images via our social media channels.
Subscription Box Promotion
To build anticipation and demand, we designed a "sneak peek" campaign for our subscription box service. Each image included a small sneak peek of an item included in the subscription box. I photographed the image, art directed the image, wrote the ad copy, and scheduled the emails with our email specialist. I also shared the images via our social media channels.
Etsy Ecommerce Product Promotion
To share what we had currently uploaded as products into our Etsy and Ecommerce shop, we designed this graphic. In this ad, we shared our wooden earring product line. I photographed the products, art directed the marketing piece, wrote the marketing copy, scheduled the email and social media campaigns for this promotion.
Holiday Social Media Messaging
For each major holiday, we provided a beautiful graphic to wish our customers and followers a happy holiday. In coordination with the in-house designer and owner, we designed and shared these images across our social media channels.
Discount Sales Promotion Email Image
In conjunction with the owner and in-house designer I edited the marketing copy, scheduled the sale, and coordinated with the email specialist to send out the sale email.
Blog Promotional Email
To encourage people to read our blog, I art directed and wrote the marketing copy for this email. We shared this via our email list, as well as, on our social media channels.
Follow Us Promotion
To encourage people to follow us on our social media channels, I art directed and scheduled regular "follow us" campaigns which included a beautiful image and then marketing copy to encourage customers to follow us. For email, this image also included a button to allow them to quickly follow us.
Subscription Box Product Launch Promotion
The main image of our subscription box product launch email. I wrote the marketing copy, photographed and styled the image, edited the final image, and scheduled the campaign on our email platform and social media channels.
Side Banner Ad Design
I designed this ad using Adobe Photoshop for the www.twopeasinabucket.com Ecommerce store. I provided several iterations of this promotional piece to fit in a variety of ad spots located on their website.
Online Class Launch Promotion
To create buzz for a new class I was launch via my Big Commerce site, I designed this graphic to share on my social media channels and to serve as the main image for my email list. This was the introductory image, with additional images uploaded when the class launched.